Sharon Culbreth Pedulla
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Sharon is a Philadelphia designer with a passion for visual storytelling—a creative visionary who brings stories to life through the power of visual design. With a decade of experience in the film and television industry, Her expertise in art direction, set design, props, color theory, and location scouting allows her to create immersive environments that reinforce the narrative and engage the audience. Sharon is valuable to any production team because of her collaborative approach, desire to bring the narrative to fruition, and meticulous attention to detail—she is a designer and artist who produces designs and constructs visceral worlds to transform her audience's visual experiences. Making two realities, one reality, and a personally unforgettable experience. By replaying the work and pushing the evocative power of the work a little further, She creates works that can be seen as multi-perspective indulgent, even considering the reality of oneself. Sometimes, they appear idiosyncratic and quirky; at other times, they seem typical by-products of American superabundance and marketing.
Her collected, altered, and own artworks are being confronted as aesthetically resilient, thematically interrelated material for memory and projection. Isolating the movements of humans and/or objects and their relationship to each other. By doing so, new sequences reveal an inseparable relationship between site, motion, and sound. By questioning the concept of visual aesthetics, its movement, and emotional connection, she creates intense personal moments masterfully employing rules and omissions, acceptance and refusal, luring the viewer round and round in circles of personal epiphany.
Her works are made through strict rules, which can be perceived as liberating constraints. Romantic values such as ‘inspiration,’ ‘genius,’ and ‘authenticity’ are thereby neutralized and put into perspective. By contesting the division between the realm of memory and the realm of experience, she finds that movement reveals an inherent awkwardness, a humor that echoes our own vulnerabilities. She also considers the movement a metaphor for the ever-seeking human being who experiences continuous loss and gain in the same instant.
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Her works are based on formal associations that open a unique poetic vein. Multilayered images arise in which the fragility and instability of our seemingly inevitable reality are questioned. By applying abstraction, she considers making art a craft executed using clear formal rules, which should always refer to social reality or lack thereof.
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Her works focus on the conveyance of clear communication used to visualize reality, the attempt at dialogue, the dissonance between form and content, and the dysfunctions of language. In short, the lack or abundance of clear references is a key element in formally interpreting the entire body of work. By focusing on techniques and materials, the constant absorption of the daily practices and multifaceted aspects of life, good, bad, or null, is art.
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Her works are notable for their perfect finish and tactile nature, which is of great importance and bears witness to great craftsmanship. By applying a wide variety of contemporary strategies, she wants to amplify the astonishment of the spectator by creating compositions or settings that generate tranquil poetic images that leave traces and balance on the edge of recognition verse alienation.
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